Greener Good | Womens Marketing Group

The Greener Good Womens' Marketing Group was founded by Portland area women professionals to offer you:

to help you develop your sustainable, socially responsible business.

Mission Statement

Together we commit to educate, empower and support the growth of all women professionals who value green practices.

Green Marketing: Opportunity for Innovation

“The notion of a "typical green consumer" continues to be elusive. Greenness extends throughout the population to varying degrees and encompasses a wide range of issues from global climate change and gritty smokestacks, to graffiti or lawnmower noise on Saturday mornings.

However, research into recent buyers of green products and empirical evidence suggests those consumers most receptive to environmentally oriented marketing appeals are educated women, 30-44, with $30,000-plus household incomes.They are motivated by a desire to keep their loved ones free from harm and to make sure their children’s future is secure. Influential in their community, they rally support for local environmental clubs and social causes. Their buying power and their potential to influence their peers makes them a highly desirable marketing target.

Contact
For more information about Greener Good: JJ Lee Kwai at (503) 768-4248 ext. 101 or

Poll after poll shows that women place a higher importance on environmental and social purchasing criteria than men.

In conventional marketing, demographics are often a key determinant of intent to buy specific products. But in green marketing, what seems to determine willingness to purchase environmentally conscious products - more than demographics or even levels of concern for a specific environmental issue - are consumers' feelings of being able to act on these issues, or empowerment.”

~ J. Ottman Consulting, Inc.

Green Marketing and Eco-Innovation

“We’re terribly powerful, every one of us.We can make an incredible amount of difference just by going to the store and rewarding the companies that are socially responsible.”

~ Hazel Henderson, Ph.D., Environmental Economist

“Women develop their own careers by fostering and encouraging other women around them. The old boys’ network has some negative and deserved connotations. The old boys’ network is about exclusion. We have to be about inclusion. This is about leveraging power and encouraging others.”

~ Carol Bartz, co-founder of Women’s Hi-Tech Coalition